Launch AR/VR Experience at Mahakumbh-2025
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UP Tourism to Launch AR/VR Experience at Mahakumbh-2025

Allahabad, August 31, 2024 — The Uttar Pradesh Tourism Department is poised to unveil an extraordinary cultural village, “Sanskriti Gram,” during the highly anticipated Mahakumbh-2025. This unique initiative, set within the sprawling 5-acre expanse of the Mahakumbh Mela grounds, will bring the spiritual, cultural, and historical essence of the Mahakumbh to life through state-of-the-art augmented reality (AR) and virtual reality (VR) technologies.

A Cultural Extravaganza

“Sanskriti Gram” is designed to be the cultural heartbeat of the 45-day mega religious fair. The village will host a myriad of events and exhibitions that celebrate the essence of the Mahakumbh, providing visitors with an immersive journey that seamlessly blends age-old traditions with cutting-edge AR/VR technology. This fusion promises to offer an unparalleled insight into the spiritual and historical significance of the Mahakumbh, making it an experience like no other.

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High-Tech Cultural Immersion

At the core of “Sanskriti Gram” will be its high-tech AR/VR experiences, offering visitors a chance to traverse the Mahakumbh’s journey across various eras. Through 360-degree virtual tours, interactive touchscreen kiosks, and dynamic multimedia presentations, the ancient traditions of the Mahakumbh will be vividly brought to life, making the experience both educational and engaging.

Architectural Marvels and Craft Exhibits

In addition to the immersive AR/VR experiences, “Sanskriti Gram” will feature 20 meticulously curated stalls showcasing local handicrafts and traditional arts. The village will also include specialized zones dedicated to ancient heritage, mythology, historical artifacts, astrological science, and performing arts. These zones will host interactive workshops, allowing visitors to engage directly with India’s rich cultural legacy.

Grand Gates and Thematic Entrances

The Mahakumbh Mela grounds will be adorned with 30 grand gates, each inspired by profound spiritual themes such as Trishul, Swastika, Kalpvriksh, and Damru. These gates will not only serve as entry points but also as symbolic representations of the spiritual core of the Mahakumbh. Enhancing the visitor experience further, selfie points, lamp posts, and portable tourist information centers will be strategically placed at each gate.

Cultural Performances and Workshops

The village will host daily performances of classical and folk dance and music on the main stage, alongside theatrical shows, cooking demonstrations, and craft workshops. These events will allow visitors to deeply immerse themselves in the cultural richness of India, turning “Sanskriti Gram” into a vibrant, living showcase of the nation’s heritage.

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A Vision of Tradition and Innovation

In line with the Yogi Adityanath government’s vision for a grand and divine Mahakumbh-2025, “Sanskriti Gram” stands as a testament to the harmonious blend of tradition and modern technology. Through this ambitious project, the Uttar Pradesh Tourism Department aims to offer an AR/VR experience that not only honors the past but also embraces the future. As such, the Mahakumbh-2025 is set to be more than just a religious event—it will be a cultural phenomenon that resonates with millions around the globe.

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