Nazara Technologies has strengthened its foothold in the booming esports industry by acquiring a 15.86% stake in STAN, a dynamic platform where gamers rally around their favorite content creators. The $2.2 million deal, sealed through Nazara’s Dubai-based subsidiary, will fuel Stan’s mission to enhance esports fan engagement through an array of supportive tools. With over 12 million users, including half a million paying subscribers, Stan’s mobile-first approach aligns seamlessly with Nazara’s vision of building a global gaming powerhouse.

Also Read: India’s Gaming Market Set to Double, Fueling Job Growth and Economic Transformation

Nazara’s CEO, Nitish Mittersain, sees this acquisition as a strategic win. “Stan’s community-first model fits perfectly with our goal of empowering content creators and connecting global gaming audiences,” he said. Nazara’s latest acquisitions include stakes in events firm Comic Con India and gaming content developer Deltias Gaming, further establishing it as a dominant force in the global gaming landscape. As the company eyes further M&A opportunities, Nazara’s momentum signals a transformative era for esports engagement.

In a world where gaming is more than just a pastime, STAN is setting a new standard for community and engagement. Picture a platform where your victories are celebrated not just with in-game rewards but with real-world connections and recognition. Enter STAN, Asia’s largest and fastest-growing gaming community, boasting over 8 million+ members. With a fresh injection of $2.7 million in funding, STAN is poised to revolutionize how gamers interact with their favorite creators and each other. Leveraging the power of blockchain technology, STAN makes it easy for gamers to acquire digital assets and engage in unique fan experiences. Imagine chatting live with your favorite esports star or collecting exclusive digital memorabilia—all within a seamlessly gamified environment. As STAN continues to innovate, it’s not just a platform but a thriving ecosystem where every gamer can find their place and shine. Well, let us jump directly and dive into the world of STAN, where the future of gaming and fandom is being redefined.

Innovative Blockchain Integration

STAN’s platform is built on the Polygon blockchain, offering users an engaging and gamified experience. The platform’s architecture ensures accessibility for non-crypto native users while leveraging the benefits of abstraction, low gas fees, and rapid transaction processing. Users can seamlessly purchase in-game assets using traditional in-app purchase flows, allowing for acquisitions through platforms like the Apple App Store or Google Play Store using fiat currency.

Also Read: NCoE for AVGC-XR Promises to Reshape India’s Gaming Sector

Unique Fan Engagement

STAN provides a platform for creators to build, monetize communities, and engage users with their favourite gaming creators/celebrities through digital collectables, chat/audio rooms and executive celebrity communities, in addition to users engaging with each other.

Vision for Mainstream Adoption

STAN’s long-term vision is to bridge the gap between gaming enthusiasts and their favourite creators/celebrities. By creating a melting point where games meet Web3, STAN strives to provide a seamless entry point for mainstream consumers into the blockchain/Web3 economy. The company envisions becoming the go-to platform for gaming fans, offering a diverse range of experiences and perks that extend beyond the virtual realm.

Founding Team

STAN boasts a seasoned founding team, including Co-Founder Parth Chadha (previously co-founder of EWar Games), Founding-Investor Akshat Rathee aka LordNOD (co-founder of Nodwin Gaming), Rahul Singh (ex-EWar Games), Shubham Gupta (ex-Fanplay), and Nauman Mulla aka no-fear Nauman (ex-NIMO TV and Huya).

Wrapping Up

STAN is not merely a platform; it’s a dynamic ecosystem reshaping the fan engagement landscape by merging blockchain technology, gaming passion, and celebrity interactions. As it continues to evolve, STAN is poised to set new standards for fan engagement, further solidifying its place as a trailblazer in the intersection of esports and Web3.

Stay tuned with us to learn more interesting tech, gaming and movie news!

About STAN:

STAN, headquartered in Bengaluru, is the fastest-growing gaming startup. The platform is having the largest gaming community in Asia with over 4M gamers onboarded. STAN’s goal is to create an ecosystem for gamers where every victory matters, where rewards are more than just tokens – they’re the embodiment of dedication and prowess, and these gamers find a sense of belongingness. Recently, STAN has raised $2.7 million in Pre-Series A round funding from returning investor General Catalyst and a few prominent new investors in Aptos Labs, Pix Capital, Maelstrom Fund, and GFR Fund. The startup has garnered support from renowned VC firms in seed rounds from General Capitalist and Better Capital, raising an impressive US $2.5M in its maiden seed fundraising round. STAN has also collaborated with Aptos Labs to unveil an esports and influencer fandom platform tailored for India’s 500 million gamers.