Mumbai, May 5 2025: Zupee, India’s leading skill-based gaming platform, took center stage at the WAVES Summit 2025 held in Mumbai as industry pioneers gathered to spotlight India’s ascent as a global gaming powerhouse. Representing Zupee, Ravi Shankar Jha – Director of Public Policy shared insights on the transformative role of gaming in shaping India’s digital economy and cultural storytelling.
Speaking at the summit, Jha said,“Our mission has always been to bring culturally relevant games to the Indian mass audience. India has always been a land of games and stories, and we believe that with the right support, domestic developers can take Indian games to a global audience.”
The summit also saw the launch of the Government of India’s ‘Create in India Challenge’ encouraging young developers to build original games inspired by Indian themes – a creative initiative that mirrors Zupee’s mission of celebrating Indian culture through innovative digital gameplay.
With games like Online Skill-Based Ludo and a growing national user base, Zupee continues to drive a paradigm shift from entertainment to meaningful engagement in the digital gaming space.
By advocating for homegrown innovation and expanding access to skill-based gaming, Zupee reinforces its role as a catalyst in India’s journey to becoming a global gaming powerhouse.
About Zupee: Zupee is the largest skill-based ludo platform in India. Zupee offers ‘games of skill’ in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill-based board games is redefining the online real-money gaming ecosystem by providing meaningful entertainment and bringing moments of joy. Zupee seeks to offer a learning-driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Recently, Zupee was also recognized and applauded as the ‘Future Ready Organization’.
Zupee, a responsible gaming platform, adheres to a transparent communication policy and outlines clear guidelines on its website regarding Do’s & Dont’s. Zupee advocates for responsible gaming practices, emphasizing that gaming should be enjoyed primarily for entertainment purposes, rather than solely for monetary gains.
India’s digital landscape has radically transformed in recent years, driven by widespread smartphone adoption and affordable data plans. Amidst this evolution, Zupee has emerged as a pioneering platform that has created a unique category of games by reimagining traditional Indian pastimes for the digital age. By transforming classic games into skill-based, competitive formats, Zupee has built a successful business and preserved and promoted India’s rich cultural legacy.
Bringing Back Beloved Childhood Games
Zupee started by focusing on games that many Indians grew up playing. Titles like Ludo and Snakes & Ladders were always more than mere games; they were part of family time, festivals, and friendly rivalries. Zupee reimagined these classics with sleek digital designs while keeping their original charm. For example, the click of virtual dice in their Ludo games still sparks the same excitement as rolling a wooden die on a physical board. This mix of old and new has made these games popular across generations, from teenagers to grandparents.
Turning Luck into Skill
Traditional board games often depend on luck, but Zupee changed the rules. Take Ludo Supreme: instead of waiting to roll a six to start, players begin moving pieces right away, with time limits to plan their moves. These tweaks reward strategy over chance, making every match a test of quick thinking. Players now analyze risks, predict opponents’ moves, and adapt tactics, turning a casual pastime into a brain-training exercise.
What makes Zupee stand out is its focus on real rewards. Players can earn actual prizes by winning matches, with some tournaments offering a chance to win up to ₹10 lakh. But beyond money, playing and winning with Zupee is more about the recognition that follows. Whether it is a homemaker in Rajasthan or a college student in Karnataka, both can showcase their skills and earn rewards, adding purpose to play. Free versions let newcomers practice, while paid contests challenge seasoned players.
Matching India’s Competitive Spirit
Indians love competition in cricket, exams, or even local card games. Zupee tapped into this spirit by creating fair, transparent tournaments. Over 100 million users log in to test their skills against others nationwide. Wins feel earned because outcomes depend on strategy, not random luck. This fairness has built trust, turning casual players into loyal fans.
Designing for the Future
Zupee’s games are super quick. Most of them wrap up in under 10 minutes. This respects players’ time and avoids addiction risks. Features like RNG certification (ensuring random outcomes are truly random) and blockchain checks (for tamper-proof records) keep games honest. The platform also offers choices: free play for fun, low-stakes contests for practice, and high-reward tournaments for experts.
Keeping Culture Alive in the Digital Age
Beyond entertainment, Zupee’s games act as cultural time capsules. When a teenager plays a digital version of Pachisi (an ancient cross-and-circle game), they are connecting with a 4,000-year-old tradition. By making these games trendy and accessible, Zupee ensures they are passed on to new generations. Regional variations and festival-themed tournaments deepen this cultural link, reminding players of India’s diverse heritage.
Zupee’s success shows there is a growing demand for games that feel uniquely Indian. Other studios now explore regional stories and traditional art styles, but Zupee leads by blending culture with competition. As India’s gaming market grows, Zupee’s unique model of honoring Indian roots while also embracing innovation acts as a roadmap for other players in the domain. Whether through nostalgic gameplay, skill-based challenges, or meaningful rewards, Zupee proves that cultural heritage can thrive in the digital world.
India’s ‘Design in India, Design for World’ initiative aspires to establish the nation as a global hub for design and manufacturing. A pivotal contributor to this vision is the rapidly expanding gaming startup ecosystem, which not only showcases India’s creative talent but also makes significant economic contributions. This article delves into how gaming startups are invigorating this ambitious vision.
The Indian gaming industry has experienced remarkable growth in recent years. As of 2023, the country boasts over 442 million online gamers, positioning it as the second-largest gaming market globally, just behind China. Among these, approximately 90 to 100 million are dedicated and regular players. The online gaming segment has emerged as the fourth-largest sub-sector within India’s Media & Entertainment industry and is projected to reach INR 231 billion by 2025, growing at a compound annual growth rate (CAGR) of 20%.
Gagan Arora, Founder, Vertex Global Services
Gaming Startups: Catalysts for Innovation and Design
Indian gaming startups are at the forefront of innovation, developing games that resonate globally while reflecting local narratives. By creating culturally rich content, these startups appeal to domestic audiences and capture international markets. This approach aligns seamlessly with the ‘Design in India, Design for World’ ethos, as games designed locally are gaining global recognition.
Economic Contributions and Employment Generation
The rapid expansion of the gaming sector has significant economic implications. The industry is currently valued at $1.8 billion and is expected to grow to $6-7 billion by 2025, with a staggering CAGR of 35-40%. Moreover, the industry is a substantial employment generator. As of 2023, it employs over 50,000 individuals directly, with projections to generate more than 250,000 jobs by 2025. This job creation spans various roles, including game development, design, marketing, and support services, contributing to the broader economic development of the country.
Technology Incubation and Development of Entrepreneurs (TIDE 2.0) Scheme: Launched in 2019 with an outlay of ₹264.62 crore over five years, TIDE 2.0 extends financial and technical support to institutes of higher learning and premier R&D organizations engaged in supporting ICT startups using emerging technologies. To date, 51 TIDE 2.0 Incubation Centres have been supported and made operational.
Startup Accelerator of MeitY for Product Innovation, Development, and Growth (SAMRIDH) Scheme: This scheme supports existing and upcoming accelerators to select and accelerate potential IT-based startups to scale and solve India’s technological challenges, thereby creating a positive social impact. The SAMRIDH scheme provides support to selected accelerators for extending services to startups, along with one-to-one matching funding support of up to ₹40 lakh. In the first cohort, 22 accelerators across 14 states and 12 cities were selected to support 175 startups.
Next Generation Incubation Scheme (NGIS): Approved to support the software product ecosystem and address a significant portion of the National Policy on Software Product (NPSP) 2019, NGIS aims to handhold 300 tech startups in Tier-2/3 cities over three years, with a total budget outlay of ₹95.03 crore. The scheme is proposed to be launched from 12 locations, including Agartala, Bhilai, Bhopal, Bhubaneswar, Dehradun, Guwahati, Jaipur, Lucknow & Prayagraj, Mohali/Chandigarh, Patna, and Vijayawada.
Domain-Specific Centres of Excellence (CoEs): The Ministry of Electronics and Information Technology (MeitY) has operationalized 42 CoEs in diverse areas of national interest to drive self-sufficiency and create capabilities in emerging technology areas. These CoEs act as enablers, aiding in making India an innovation hub through the democratization of innovation and realization of prototypes.
These initiatives are instrumental in creating a conducive environment for gaming startups to thrive and contribute to the ‘Design in India, Design for World’ vision.
Regulatory Frameworks: The absence of a uniform national policy across states leads to varying interpretations of games of skill versus chance, creating uncertainties for startups. Addressing these regulatory hurdles is crucial to sustain growth and encourage innovation.
Infrastructure Limitations: Disparities in internet connectivity between urban and rural areas pose challenges. Overcoming these barriers will require concerted efforts from both the government and private sectors to ensure inclusive growth.
Access to Funding: While government schemes provide initial support, scaling startups often require substantial funding. Facilitating access to venture capital and private investments is essential for the sustained growth of the gaming ecosystem.
Skilled Workforce: The rapid evolution of gaming technologies necessitates a continuous supply of skilled professionals. Investing in specialized education and training programs will be vital to meet industry demands.
India’s gaming startup ecosystem is a dynamic force propelling the ‘Design in India, Design for World’ vision. Through innovation, economic contributions, and cultural representation, gaming startups are redefining the entertainment landscape and positioning India as a global design hub. With continued support and strategic investments, the gaming industry is poised to play a pivotal role in India’s journey toward becoming a global leader in design and technology.
(The author is the Founder and CEO of Vertex Global Services and Trade Commissioner for the India-Africa Trade Council)
(This article is a guest publication and does not have journalistic/editorial involvement of Scope Magazine. Scope magazine will not be responsible in any way for the content of this article.)
Top 10 Highest Paying Jobs in the Indian Gaming Industry
The Indian gaming industry is experiencing explosive growth, driven by advancements in technology, widespread internet connectivity, and a growing audience of gamers across the country. As the industry expands, it offers lucrative career opportunities for professionals with diverse skill sets. Here, we explore the top 10 highest paying jobs in the Indian gaming industry.
Game Developer
Game developers are the architects of the gaming world. They design, code, and test games, ensuring they are engaging and bug-free. Proficiency in programming languages like C#, C++, and Python is essential. Experienced game developers in India can earn between INR 10-20 lakhs annually, with senior developers earning even more.
Game Designer
Game designers conceptualize the game’s mechanics, storyline, characters, and overall experience. They work closely with developers and artists to bring their vision to life. A strong portfolio and creativity are crucial for this role. Game designers can earn around INR 8-15 lakhs per year, depending on their experience and the complexity of the projects they handle.
Game Artist
Game artists create the visual elements of a game, including characters, environments, and textures. They use software like Adobe Photoshop, Illustrator, and 3D modeling tools. Skilled game artists in India can command salaries ranging from INR 6-12 lakhs annually, with senior artists earning higher amounts.
Game animators bring characters and environments to life with movement and expressions. They use animation software such as Maya, Blender, and Unity. The demand for talented animators is high, with salaries typically ranging from INR 6-15 lakhs per year, based on experience and expertise.
Game Producer
Game producers oversee the development process, managing budgets, schedules, and communication between different teams. They ensure that the game is completed on time and within budget. Producers need strong organizational and leadership skills. Experienced game producers can earn between INR 12-25 lakhs annually.
Quality Assurance (QA) Tester
QA testers play a critical role in ensuring that games are free of bugs and provide a seamless experience to players. They rigorously test games, identify issues, and work with developers to fix them. While entry-level QA testers may earn around INR 3-6 lakhs per year, experienced testers can earn up to INR 10 lakhs or more.
Sound Designer
Sound designers create the audio elements of a game, including background music, sound effects, and voiceovers. They use software like Pro Tools and Logic Pro. A keen ear for detail and creativity are essential for this role. Sound designers in India can earn between INR 5-12 lakhs annually, with experienced professionals earning higher salaries.
Game Writer
Game writers craft the storylines, dialogues, and scripts for games. They ensure that the narrative is engaging and aligns with the game’s design. A strong command of language and storytelling skills are vital. Game writers can earn around INR 4-10 lakhs per year, with experienced writers earning more based on the complexity of the projects.
Marketing Manager
Marketing managers in the gaming industry are responsible for promoting games and increasing their visibility. They develop marketing strategies, manage campaigns, and analyze market trends. Strong analytical and communication skills are necessary. Marketing managers can earn between INR 8-20 lakhs annually, depending on their experience and the success of their campaigns.
Esports Manager
Esports managers handle the organization and promotion of esports events and teams. They manage logistics, sponsorships, and player relations. With the rise of esports in India, this role is becoming increasingly lucrative. Esports managers can earn salaries ranging from INR 8-18 lakhs per year, with potential for higher earnings through successful event management and sponsorship deals.
The Indian gaming industry offers a wealth of high-paying job opportunities for professionals with the right skills and passion for gaming. From creative roles like game designers and artists to technical positions like developers and QA testers, there is a diverse range of careers to explore. As the industry continues to grow, the demand for talented individuals will only increase, making it an exciting field to be a part of. Whether you are just starting your career or looking to make a switch, the Indian gaming industry holds immense potential for growth and success.
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